Sustainable fashion brands are emerging as a response to the environmental and ethical issues posed by the fast fashion industry. Labels like Patagonia, Stella McCartney, and Reformation focus on eco-friendly materials, ethical production processes, and transparency. Consumers are becoming more aware of the impact their clothing choices have on the planet, pushing these brands to prioritize sustainability. From recycled fabrics to closed-loop production, sustainable fashion represents a shift toward responsible consumption. As demand for eco-conscious options grows, sustainable fashion is proving that style and sustainability can coexist.